FAQ

Frequently asked questions

Answers to the questions we hear most about SEO, Google Ads, websites, pricing and working with us.

General

How long does SEO take to show results?

Most clients see early movement within 60 to 90 days, with stronger gains building from month four onward. Timelines depend on your competition, site health and starting authority.

Do you require a long-term contract?

No. We work month to month because results should keep you, not a contract.

Which locations do you serve?

We work with businesses across the USA, Canada, Australia and the UAE, from local service companies to national brands.

What makes Virtus Erra different?

We combine SEO, paid ads and web development in one team, focus on leads and revenue rather than vanity metrics, and work month to month with full transparency.

SEO & AI search

How long does SEO take to work?

Most sites see early movement in 60 to 90 days, with stronger gains from month four onward. Timelines depend on your competition, your site's current health and authority.

Do you guarantee first-page rankings?

No honest agency can guarantee rankings because Google controls the results. We guarantee the work, full transparency and a strategy built on what has worked for 150+ clients.

Will you work on my existing website?

Yes. We work with WordPress, Shopify, Wix, Squarespace, Webflow and custom sites. If the platform is limiting growth, we will tell you.

Can you help my business appear in ChatGPT and AI Overviews?

Yes. We optimize your content structure, schema, and brand mentions across the web so AI tools are more likely to understand, trust and cite your business.

Google Ads

How much should I spend on Google Ads?

It depends on your market and goals. Most local businesses start between $1,000 and $3,000 per month in ad spend. We will recommend a budget after the audit.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google from your own account, so you keep full control and transparency.

How quickly will I see results?

Campaigns generate traffic within days. Most accounts reach stable, optimized performance within 4 to 8 weeks.

Can you take over my existing account?

Yes. We audit it first and keep what is working, so you do not lose valuable history.

Websites

How long does a website take?

A typical business website takes 3 to 6 weeks from kickoff to launch. Larger or e-commerce sites can take longer.

Which platform do you use?

Mostly WordPress and Shopify, because they are flexible, easy to manage and SEO friendly. We recommend what fits your business.

Will I be able to edit the site myself?

Yes. We build with editable layouts and give you a training session so you can update text, images and blog posts.

Will my rankings drop when I redesign?

Not when it is done properly. We map every old URL, set up redirects and preserve your SEO value during launch.

Pricing & billing

Are there any long-term contracts?

No. All monthly plans are month to month. We ask for 30 days' notice if you decide to stop.

Is there a setup fee?

No setup fees on SEO and social plans. Google Ads accounts that need a full rebuild may include a one-time setup, quoted upfront.

Is ad spend included in Google Ads or social pricing?

No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account. Our fee covers strategy and management.

Can I combine services?

Yes. Most clients combine SEO with Google Ads or a new website. Bundles receive a discount, ask us for a custom quote.

Ready to see what is holding your website back?

Get a free SEO and website audit with clear, prioritized fixes. No obligation, no sales pressure.