Insights
SEO and growth insights for ambitious businesses
Practical guides on SEO, local search, Google Ads, AI search and websites, written by the Virtus Erra team.
- Core Web Vitals Explained: A Plain-English Guide for Business OwnersWhat LCP, INP and CLS mean, the scores Google considers good, and the practical fixes that make your website faster for customers.
- 12 Dental Marketing Ideas That Bring in New PatientsProven, practical marketing ideas for dental practices, from winning the Map Pack to promoting implants and Invisalign and keeping patients coming back.
- Google Ads vs SEO: Which Should a Small Business Invest In?Ads bring leads this week. SEO builds an asset that keeps paying off. Here is how to decide where your budget should go, and why most businesses need both.
- How to Get Your Business Cited in Google AI Overviews and ChatGPTAI tools now answer customers’ questions before they click. Here is how AI search picks its sources and what you can do to become one of them.
- The Local SEO Checklist: 15 Steps to Rank in the Google Map PackThe exact steps we use to help local businesses climb into the Google Map Pack, from Google Business Profile setup to reviews, citations and location pages.
- How Much Does SEO Cost in 2026? A Clear Pricing GuideMonthly SEO pricing explained: what local businesses, growing companies and national brands typically pay, what drives the price and how to spot a bad deal.
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